Who's Your Daddy?

In this city, one easy way to tell if you are entering a "less than safe" neighborhood is to look at the stores around you. There are three stores in particular that can only be found in abundance in these "LTS" areas: Liquor Stores, Bail Bond Shops, and Paternity Test Clinics. The general rule is that if you are driving and you see more than one of these per block, then you aren't exactly in the best section of town.

Now, the funny thing is that the paternity test clinics actually get pretty creative in their advertising. For example, one billboard all last year stated across the top: "FROM HERE TO PATERNITY," with a picture of two people rolling on the beach à la the famous scene from "From Here to Eternity." This year, that sign has changed to a picture of the Mona Lisa (complete with her enigmatic facial expression) holding a baby with a woman behind her whispering "so, who is the father?" Brilliant!!!

So, in a moment inspiration (though I'm sure some would beg to differ on my word choice) yesterday, I came up with the perfect billboard for next year. Picture this: A potato chip with arms, legs, and a face is the father holding his new baby with a very confused look on his face. This questioning look is explained when one looks at the baby, who is in fact a tortilla chip. The caption at the top reads: Well, clearly it's na-cho baby, so whose is it?

I should have majored in advertising...